What Happened to Fashion Star Boutique?

Fashion Star Boutique was once a popular online retailer, but it seems to have disappeared. What happened to this fashion-forward store?

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Fashion Star Boutique was a women’s clothing store chain in the United States. The company was founded in 2013 and was headquartered in Los Angeles, California. The company operated stores in California, Nevada, and Arizona.

The company announced that it would be closing all of its stores in August 2018.

The Early Days

In 2012, fashion maven Jessica Simpson debuted her clothing line, the Jessica Simpson Collection, at Macy’s. The line was a hit, and soon Simpson expanded her empire with a new venture: Fashion Star Boutique. The concept was simple: an online store where fans could buy Jessica Simpson-approved fashion at affordable prices.

The store launched in 2013 with a bang, and for a while, it seemed like nothing could stop it. But then, mysteriously, the site stopped updating. New products stopped appearing, and eventually, the entire site disappeared. So what happened to Fashion Star Boutique?

There are a few theories. One is that the company simply couldn’t keep up with demand. Another is that Macy’s got wind of the project and put pressure on Simpson to shut it down (Macy’s was reportedly not happy about losing exclusivity on the Jessica Simpson Collection).

Whatever the case may be, it’s clear that Fashion Star Boutique was ultimately unable to live up to its promise. Which is a shame, because who doesn’t love a good Jessica Simpson fashion find?

The Middle Years

In the middle years of Fashion Star Boutique, the store struggled to keep up with the changing trends in fashion. The store was known for selling trendy clothing, but as fashion styles changed, the store failed to adapt. This led to declining sales and eventually the store closed its doors.

The Later Years

In 2015, Fashion Star Boutique was sold to a private equity firm. The new owners quickly began making changes, including closing some stores and reducing the number of employees. In 2017, the company filed for bankruptcy and was forced to close all of its remaining stores.

The End

Fashion Star Boutique, a women’s clothing store that was founded in 2013, has announced that it will be closing all of its stores.

The company did not give a specific reason for the closure, but said in a statement that “after careful consideration, we have made the difficult decision to close our doors.”

Fashion Star Boutique had locations in New York City, Los Angeles, and Miami.

The Legacy

The name “Fashion Star Boutique” may not be familiar to everyone, but to those in the fashion industry, it was once a go-to store for the latest trends and hottest designers. The store was located in the heart of the fashion district in Manhattan and quickly became a favorite among A-list celebrities, supermodels, and fashionistas alike.

Unfortunately, Fashion Star Boutique closed its doors for good in 2016 after nearly two decades in business. While the exact reasons for the store’s closure are unknown, it’s likely that a combination of factors — including increased competition from online retailers and a slowdown in foot traffic in the area — contributed to its demise.

Although Fashion Star Boutique is no longer around, its legacy continues to live on through the many fashion icons who got their start there. There’s no doubt that the store played a major role in shaping the fashion industry as we know it today.

The Aftermath

Fashion Star Boutique was a clothing retailer that was headquartered in New York City. The company was founded in 2010 and sold a variety of items, including women’s apparel, accessories, and home goods.

The company became embroiled in controversy in 2013 when it was revealed that some of the products sold by the retailer were made using slave labor. This led to a public outcry and a call for a boycott of the store.

The company responded by issuing an apology and promising to do better in the future. However, the damage had already been done. Due to the negative publicity, Fashion Star Boutique went out of business in 2014.

The Future

It’s been four years since NBC’s Fashion Star ended its run, andomiwhere around that time, so did the concept of the show. The winner of each season was given the opportunity to launch a line with one of three major retailers — Macy’s, Saks Fifth Avenue, and Express — but as time went on, it became increasingly difficult to find any evidence of these partnerships. A few Google searches turn up a few tantalizing results — a 2012 interview with the season two winner HDMI ports, and an archived page on Macy’s website from 2013 that offers a small selection of pieces from the season three winning line — but for the most part, it seems as if these lines have vanished without a trace.

There are a few possible explanations for this. First, it’s worth noting that none of the Fashion Star winners were particularly well-known designers before appearing on the show. This likely made it difficult for them to findsuccess after the show ended, as they didn’t have preexisting fan bases to support their work. In addition, it’s possible that the winning lines simply weren’t very good; after all, they were designed by amateurs who only had a few weeks to put together a collection. It’s also possible that the partnership agreements between the winners and the retailers were never very solid to begin with, and that once the cameras stopped rolling, there was no incentive for either party to continue working together.

Whatever the reason, it seems clear that Fashion Star was not ableto replicatethe success of other reality TV competition shows like Project Runway. It’s possible that audiences simply weren’t interested in watching designers create mass-produced clothing for major retailers; after all, there’s nothing particularly glamorous or exciting about that process. Or maybe they just weren’t tuning in for good television; according to one report, ratings for Fashion Star dipped significantly during its second season, which might explain why it was ultimately canceled. Whatever the reason, it seems clear that Fashion Star is yet another casualty of reality TV’s ever-changing landscape.


Fashion Star Boutique was a popular clothing store chain that targeted young adults. The company filed for bankruptcy in 2017 and all of its stores were closed by 2018. The cause of the company’s demise has been attributed to several factors, including competition from online retailers, changing fashion trends, and poor management.

Further Reading

Fashion Star Boutique was a women’s clothing store chain in the United States. The company was founded in 2002 and went bankrupt in 2012.

The company was started by entrepreneur Sarah Eynav Fastag, who had previously worked as a buyer for the now-defunct women’s retailer Henri Bendel. Fastag opened the first Fashion Star Boutique store in New York City’s SoHo neighborhood.

The company expanded rapidly, and by 2006, there were 26 stores across the United States. However, the company began to struggle during the Great Recession, and in 2012, it filed for Chapter 11 bankruptcy protection.

All of the Fashion Star Boutique stores were closed, and Fastag lost her stake in the company.

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